Tatsuo Hayashida

From Kanagawa prefecture. Having studied industrial design in university. After college, designed men shoes. Started living in Niseko in 2003, because of loving outdoor sports. Started focusing on graphic design when he worked as a rafting guide. Produced numerous works including logos, publications and illustrations.

YAMANOKO means a mountain child. People in town often refer to younger generation who like mountains and their community as Yamanoko. Perhaps it entails meanings like Mountain bum, too. We chose to call our company YAMANOKOdesign, because of its cool sound and meanings behind.

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